University of Wisconsin–Madison
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Our data is an enterprise asset

What would UW-Madison do if one of its buildings were no longer accessible or usable? Who on campus is responsible for ensuring the proper use and protection of our physical assets such as Bascom Hall?

UW-Madison buildings are enterprise assets — institution-wide properties with real and/or potential value. Similarly, UW-Madison data are enterprise assets. While many functional offices across campus are responsible for collecting, processing, storing, retrieving, and reporting data, our data should not be held in silos but should be shared across departments for its value to be fully realized.

The Office of Data Management & Analytic Services (ODMAS) houses a number of functions that bridge analytics, data management and IT functions at UW-Madison. Lead by Chief Data Officer Cathy Lloyd, it centralizes an approach to data management that delivers necessary reports and analytics to all units in a method that validates, is consistent with institutional definitions, and is straightforward to access. It also leads and operationalizes the Data Governance Program at UW-Madison.


ODMAS Areas of Focus


Policies and Procedures

Deciding who is accountable for the data and data policies and crafting a data stewardship policy.


Architecture and Integration

Having consistent data definitions and data dictionaries.


Information Quality

Controlling workflows to ensure data quality and process quality.


Privacy, Compliance, and Security

Making decisions about what restricted and classified mean; how to comply with privacy and security laws (like FERPA) within data management plan.